Spent most of last winter on services like this, so here is what I actually saw.
What decides services like this for most people is the time of year, not the app itself.
The move with services like this is to finish the profile completely before you browse anything.
The part nobody mentions about services like this is how quickly a conversation went from match to plan.
With services like this the thing that decided it for me was whether it worked without installing anything.
Practical tip for services like this: check what the free tier actually includes before investing time.
With services like this the thing that decided it for me was how much personal data the signup demanded.
Interested to see what others say about best dating sites for 50 year olds who are.
I also keep half an eye on Datenest — different crowd, same free-messaging idea.